Jaime Bejar is a Scammer?

Jaime Bejar runs Automate My Cashflow and claims to help entrepreneurs automate their Amazon stores and boost their earnings.

However, his customers, instead of making money with his programs are forming victim groups and preparing to sue him for allegedly defrauding them.

Things don’t stop here.

Instead of addressing the problem, Jaime is trying to bury any mentions of ‘victims’ and the ‘Automate My Cash Flow is a scam’ allegations.

This article will go over Jaime’s claims, his controversies, and his current marketing attempts:

Who is Jaime Bejar of Automate My Cashflow?

Most of the information I found on Jaime Bejar was through his websites and promotional articles.

So, regarding his claims, you just have to take his word for it.

Jaime Bejar is the founder and CEO of Automate My Cash Flow (AMCF) and Online Empire University, both of which play significant roles in the e-commerce and online education spaces. Born in Los Angeles to immigrant parents, Bejar’s entrepreneurial journey began in his late 20s, catalyzed by a desire for financial success and a better lifestyle. His ventures focus heavily on automation to streamline e-commerce operations, enhancing efficiency and profitability for his clients.

Automate My Cash Flow offers a range of automation services such as invoicing, payment reminders, cash flow forecasting, and budgeting tools, tailored to help businesses optimize their operations.

In his posts, Bejar emphasizes the importance of cash flow management, especially for startups and small enterprises, advising entrepreneurs to use automation to enhance their financial operations. His personal approach includes ongoing learning, strategic thinking, building strong teams, and fostering a collaborative work environment.

Is Jaime Bejar a Scammer?

The best way to see if an online coaching program is worth your time and money is to see its online reviews. In the case of Jaime Bejar, I found a ton of reviews for Automate My Cash Flow.

However, many of these reviews were negative. I’m sharing the 1-star reviews here to give you an idea of what people complain about and what are some common grievances of Jaime Bejar’s students.

Some of the 5-star reviews of Jaime’s company were extremely suspicious as they didn’t praise the company yet gave him a full rating.

For example, the reviewer above has given the company 5 out of 5 stars. However, the whole review is about how they feel scammed by Automate My Cash Flow and how they don’t think anybody should do business with them.

The reviewer points out that they worked with this company for 2 years and have invested consistently. However, they haven’t been able to turn a profit. While they were patient with the program, they think they got unlucky with the product.

Certainly, the review doesn’t give any reasons for giving the company 5 stars.

I found several other similar positive reviews so I’m only going to focus on the complaints:

In the complaint above, the reviewer simply alerts other consumers to avoid dealing with Jaime Bejar’s company. They call the company a scam and highlight that a group of over 50 investors have lost their entire investment with this firm.

This review is different. Luzangela points out that Automate My Cash Flow offers bad service and doesn’t address your issues. Furthermore, they don’t do a good research of products for your Amazon store and you shouldn’t expect any ROI with these guys.

In the above case, the reviewer’s store was shut down within months. She complains that Jaime Bejar’s team claims to have significant experience with reopening stores but even after 10 months, they achieved nothing. Her entire investment is now gone.

Jaime Bejar’s Customers Form a “Victim Group”

In the reviews below, both of the reviewers have mentioned a victim group. The first reviewer highlights that the positive reviews of Automate My Cash Flow might be fake.

This reviewer says that they lost over $60,000. Amazon suspended their account and it never recovered. Furthermore, they point out that Amazon kept all of their sales.

This is another negative review against Jaime Bejar. However, this one is by the “leader” of the victim group of Automate My Cash Flow.

Here, the reviewer says that Jaime is a thief who steals your investments, creates a store and his team somehow manages to burn it to the ground. As a result, you end up losing your investment plus get credit card debt as they leverage your credit.

He highlights that his victim group has more than 60 investors.

In the review, you an see that he has mentioned Reddit. When I looked up Jaime Bejar on Reddit, I found a Reddit post talking about this victim group as well.

Apparently, it’s legit.

There are more than 60 people who have lost hundreds of thousands of dollars to Jaime and are planning on filing a lawsuit against him.

In fact, I even found a post talking about how 33 investors have filed a lawsuit against Jaime as well.

There’s a good chance they are part of the victim group.

However, it’s one thing to be called a scam but when there is a whole community of people coming together to call someone out, it means things have gotten serious.

I suspect Jaime Bejar’s Automate My Cash Flow is probably a scam. Moreover, it’s obvious that I’m not the only person who thinks so because Jaime Bejar has now begun a reputation cleanup:

Why is Jaime Bejar Performing a Reputation Cleanup?

When you look up “Jaime Bejar Automate My Cash Flow”, you will come across a myriad of articles praising Jaime and calling him a ‘rags to riches’ success story.

As I mentioned earlier, most of the information available on him is either on his website or his promotional material.

While online gurus tend to promote themselves all year round, recently, Jaime’s marketing endeavors have increased a bit. For example, his company only began responding to every negative in just March 2024.

Below are some examples of the reviews they responded to. Jaime’s company literally responded to every review on a single day.

The sudden surge in promotional articles might be because of the victims’ group organized by Automate My Cash Flow customers.

Irrespective of the reason, it’s obvious that Jaime Bejar is attempting a reputation cleanup. Maybe he hopes that prospective clients won’t find out about the victim groups and sign up for his programs.

Reputation cleanups take place through a notorious process called Reputation Laundering.

It’s extremely harmful as it involves deceitful marketing, misleading claims, and publishing of a barrage of promotional content.

Here’s an AI summary of Reputation Laundering:

Reputation laundering is the practice of covering up or erasing misdeeds, negative business practices, or illegal actions of a company or individual.

The key aspects of reputation laundering are:

  • It is a niche industry that has grown up around the need for companies and individuals to change public perception of their actions. This includes PR firms, lawyers, lobbyists, and other “fixers” that help clients portray themselves in a more positive light.
  • Tactics used include making donations to universities, charities, and other institutions, aligning with sports teams, and using disinformation and “astroturfing” (creating fake grassroots movements) to obscure the truth.
  • Reputation laundering is different from legitimate reputation repair, which involves fixing real problems within a company and developing a positive image based on their actions. Laundering seeks to cover up illegal activities and bad practices.
  • Reputation laundering allows kleptocrats, oligarchs, and politically exposed persons to distance themselves from the illicit source of their wealth and transform their public image, making it difficult for compliance and law enforcement to detect any wrongdoing.
  • This practice undermines democratic institutions and norms by manipulating public perception and enabling the flow of tainted money into Western economies. Governments have been slow to address the “enablers” that facilitate reputation laundering.

In summary, reputation laundering is an unethical industry that allows companies and individuals to cover up misdeeds and present a false positive image to the public.


Jaime Bejar doesn’t seem like a credible entrepreneur. It’s pretty common for online scammers to engage in reputation laundering. However, he even has an entire community of people who gathered together because they felt they were scammed by Automate My Cash Flow.

What are your thoughts on Jaime Bejar? Let me know in the comments.

Share This Article
  • This article definitely sheds light on the importance of due diligence before investing in any online programs or services. It’s a good reminder that if something sounds too good to be true, it often is.

  • While the allegations against Jaime Bejar’s company are concerning, it’s worth noting that the internet often has a polarized view of such programs. It would be interesting to see an objective analysis of the services provided by Automate My Cash Flow.

  • The article presents a clear divide between the promotional material and the customer reviews of Automate My Cash Flow. It’s intriguing to see that the positive reviews might not align with the negative feedback from some customers.

  • The mention of a victim group organizing against Jaime Bejar’s company adds a level of seriousness to the matter. It would be beneficial for potential consumers to have access to verified information on such cases.

  • This reputation cleanup situation presents a real conundrum. It highlights the complexities of online marketing practices and the ethical boundaries some companies might be pushing.

  • The article presents a concerning scenario about Jaime Bejar and Automate My Cash Flow. If the allegations are true, it’s important for potential consumers to be aware and proceed with caution.

  • Considering the mixed reviews and the existence of a victim group, it appears that there’s a significant split in customer experiences with Jaime Bejar’s services. It would be helpful to see a statement from Bejar addressing these issues directly.

  • I appreciate the article’s efforts to compile differing opinions on Bejar’s programs. It serves as a reminder to always perform thorough research before investing in any online coaching or service.

  • This article certainly highlights the importance of reputational due diligence. With the rise of online coaches and businesses, transparency and customer satisfaction should be top priorities for service providers.

  • It’s interesting to note the pattern of negative reviews contrasted with the 5-star ratings that seem out of place. This discrepancy calls for a deeper investigation into the credibility of these reviews.

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